Apple’s AI Push at WWDC 2024: Siri Gets Smarter, Chatbots on Hold
Apple’s Worldwide Developers Conference (WWDC) kicks off on June 10th, and artificial intelligence (AI) is set to be a major focus. Here’s a breakdown of what we can expect:
Siri Gets an Upgrade: While details are scarce, Apple is planning improvements to Siri, its virtual assistant. This likely means a better understanding of natural language and more helpful responses.
Generative Chatbot on Hold: Don’t expect a competitor to LaMDA or Bard in iOS 18. Instead, Apple is prioritizing proactive features that assist with daily tasks.
AI-powered App Store a Possibility: Analysts suggest Apple unveil an AI-powered App Store at WWDC. This could personalize recommendations and improve search results.
Licensing Rumors Swirl: Reports indicate Apple is in talks with Google to potentially license their generative AI technology, Gemini, for iPhones.
China Question Mark: Whether Apple has a similar deal with China’s Baidu for their AI remains unclear. Overall, Apple’s focus is on practical AI integration rather than creating a standalone chatbot. We’ll have to wait until June 10th to see their complete AI strategy unfold.