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Jamf CEO Predicts Apple’s Rise and Windows’ Decline in the Enterprise

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In a bold prediction for the future of the enterprise landscape, Dean Hager, the outgoing CEO of Apple device management firm Jamf, foresees a significant shift in dominance from Windows to Apple. Hager, who has previously praised Apple’s competitor to Jamf, Apple Business Essentials, believes that Apple’s strong presence in the mobile enterprise will ultimately position it as the leader in the corporate world. In this article, we will explore Hager’s insights and delve into the factors that contribute to his prediction.

Windows’ Declining Ecosystem

Hager firmly asserts that Windows has been experiencing a decline as an ecosystem for the past two decades. However, he emphasizes that this statement is not intended as a knock against Windows but rather an acknowledgment of a factual trend. According to Hager, Windows lacks a mobile device that can rival the iPhone, thus limiting its ability to be an “endpoint leader” across platforms that enterprise users desire.

Apple’s Dominance in the Mobile Enterprise

Hager believes that Apple’s dominance in the mobile enterprise will be a key factor in toppling Windows from its dominant position. He points out that Apple already holds a strong foothold in this sector and predicts that it will continue to grow over the next decade. Hager’s confidence in Apple’s enterprise potential has grown significantly since he joined Jamf in 2015. He now realizes that his initial predictions fell short compared to the exponential progress Apple has made in the past eight years.

The Power of User Choice

One of the critical factors driving the shift towards Apple is the increasing influence of users in technology decisions within the corporate world. Hager highlights that employees now have more freedom to choose the technology they prefer, a luxury that was not as prevalent two or even ten years ago. The world has changed, and organizations that fail to allow employee choice are at risk of falling behind.

Hager firmly believes that the voice of the user will ultimately prevail, and companies need to adapt to this new reality.

“We live in an environment where people using the technology have a stronger voice than they’ve ever had in the history of the corporate world. And ultimately that voice will prevail.” – Dean Hager

Apple’s Offerings for Enterprises

Apple has been actively expanding its offerings to cater to the enterprise market. In addition to Apple Business Essentials, which Hager himself has praised as a terrific opportunity, the company has recently launched Jamf Fundamentals, a plan aimed at smaller firms. These efforts demonstrate Apple’s commitment to capturing a broader range of enterprise customers and solidifying its position in the corporate realm.

The Future Outlook

Looking ahead, Hager predicts that within the next ten years, Windows will no longer be the dominant ecosystem in the enterprise. He envisions Apple rising to take its place, driven by its strong presence in the mobile enterprise and the increasing influence of user choice. While this prediction may seem audacious to some, Hager’s track record and expertise in the field lend credibility to his foresight.

Conclusion

Dean Hager, the outgoing CEO of Jamf, believes that the enterprise landscape is on the verge of a significant transformation. Windows, which has been the dominant platform for decades, is facing a decline in its ecosystem. In contrast, Apple’s dominant position in the mobile enterprise and the growing importance of user choice are paving the way for its ascension. As Apple continues to expand its enterprise offerings, it is poised to challenge and surpass Windows as the leading platform in the corporate world. Only time will tell if Hager’s prediction comes to fruition, but the signs are pointing towards a paradigm shift in the enterprise space.

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Source: Apple Insider

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